The Switcheroo campaign, featuring footballer Peter Crouch, highlighted Carphone Warehouse’s expertise in helping customers switch and save on mobile deals. I supported the campaign rollout across digital and retail platforms, adapting creative for both the core and festive (Christmas) versions.

By tailoring assets for in-store, social, and online use, I ensured brand consistency and engagement across all touchpoints. The campaign strengthened Carphone Warehouse’s position as the go-to expert for mobile switching — even during the busy gifting season..