As Onetel evolved, the company required a refreshed brand identity to reflect its vision of becoming a £1bn business. Collaborating with the Design Director and Copywriter, I helped define the new brand direction and applied it across residential, B2B, and internal communications.

Despite a tight turnaround and small team, we successfully rebranded the company’s entire suite of materials — from press ads and digital banners to stationery and partner communications — creating a unified and modern identity that strengthened market credibility and internal alignment.