Lulu Bird, a Melbourne-based floral and event styling business, needed a brand identity that reflected its creative, bespoke approach. I developed a visual system that combined elegance with approachability — from logo and colour palette to type styling and tone.

The result was a refined yet warm identity with clear brand guidelines, enabling consistent communication across digital and print. This new system helped Lulu Bird elevate its professional presence and attract high-end event and commercial clients.

lulu bird brand guidelines.