As part of Currys PLC’s Go Greener initiative, my team was tasked with promoting sustainable tech and educating customers on energy-efficient, water-saving, and waste-reducing habits. I led the creative execution across CRM and social channels, ensuring messaging and visuals aligned with the campaign toolkit.

Working closely with CRM and social teams, I adapted campaign themes including “H2-Go!” and “Get Your Green On” into tailored content, while managing workflow and quality control. The campaign achieved consistent messaging across all platforms, strengthening customer awareness of sustainable tech and reinforcing the brand’s environmental commitment.