Following the merger of Currys and Carphone Warehouse, the business introduced the Bright World identity to unify and modernise the brand.
I supported the creative rollout across CRM, digital, and internal channels, ensuring alignment with new visual and messaging guidelines.

My role involved adapting assets, refining templates, and helping teams apply the brand principles of flexibility, personality, and accessibility. The result was a scalable brand system that created a cohesive customer experience and strengthened Currys’ positioning as a trusted tech partner.